Marketing in Tough Times
Everywhere we go and everything we listen to tells us we are in a recession, so how can we still attract new customers? Now is the time to understand you customers better and target your business more effectively. EYO has put together their Top 5 marketing tips to offer you some help and advice.
- Know Your Customers - Understand the needs of your customers and focus your attention on them. Keep communicating with them, this will help you add value to your services and increase loyalty.
- Decide on Your Message – Decide on what your USP (Unique selling point) is and use this to attract new customers. Remember not to clutter your communication with too many details – less is more if you want someone to remember something important. Use case studies and testimonials to demonstrate the benefits of your setting.
- Use a Variety of Approaches - Don’t forget to use the full range of marketing approaches you have at your disposal - advertising, ‘free’ newspapers, direct marketing , offers & promotions, parent newsletters, specific early years campaigns and your local community.
- Make and Create News –Anything positive that happens in your setting has the potential to provide you with a good news story. Create news and let people know through local links, media and your customers what you have been doing.
- Stand Out from The Crowd – Distinguish yourself from your competitors and make sure your customers know why you are unique. Your competition may be less visible, deciding to reduce their marketing expenditure in this current climate. Your continued efforts will stand out more as a result.
Oct 2008
